Charlie Kirk urges Netanyahu to use social media for pushback on false impressions of Israel! We need to do the same with ‘negative campaigns’. This letter (7-8 pages) mentions social media 42 times!
It can be pondered how convenient the use of Charlie’s opinions is in today’s atmosphere. In an interview with Megyn Kelly, he pointed out, among other things, that Israel needs someone like Karoline Leavitt! It appears this now connects to Netanyahu’s desire to actually purchase social media platforms…
Excerpts from the letter:
“In my opinion, Israel is losing the information war and needs a “communications intervention.” “
“Ask Israelis what do they wish the world knew about Israel. Ask them to respond to examples of misinformation on social media. This could be an entire social media PR campaign called, “Dude, you got us wrong!” “
“Where are the Israelis who are arguing their case to win over public opinion? Israel should be making its case 24/7 on social media including […]”
“Perhaps the best way to convey my thoughts here is to think of Israel as a political candidate (in this case a younger woman who grew up on social media). Who is this candidate and what does she stand for? Right now there’s essentially a massive negative ad campaign spreading on social media. These negative ads are defining this candidate. “
“Every candidate has a website and social media. It would be political malpractice to omit these tools. Sorry for the brutal honesty, but Israel’s approach to social media is “PR malpractice.” “
“I understand social media as well as anyone in the world. From my vantage point, Israel has retreated from social media without a fight. How are you going to win over younger generations if you’re starting out in retreat on social media? Younger generations use their TV’s for Netflix – not the evening news. Narratives for younger and even middle-aged people are fought now on social media. Mr. Prime Minister, stop this retreat – get in the information war fight! The front lines of this information war are on social media.”
